Newsrooms today are more in tune with reader demands than they were in years past, measuring digital traffic and engagement-literally-by the story. In other words, the decisions newsrooms make about what to cover, and how to cover it, is driven less by political or ideological forces and more by audience engagement efforts amid a still-ongoing shift to digital news, he says. “I think the issue has more to do with marketing and competition for reader attention.” “The idea of overt political bias I don’t think is the issue here,” he says. But Kaufman says such assertions do not fully reflect actual journalistic practices, as the industry transitions away from print advertising to focus on another imperative: digital audience and subscription growth. Still, charges of media bias-as it relates to politics and other matters more broadly-from business leaders, consumers of news, politicians and others have become routine, reflecting the deepening partisan divisions in society at-large and a desire for more balance. While Döpfner claims that mainstream news has become, in his words, “too polarized,” such polarization is hardly emblematic of outfits like Politico, which has a national reputation for primarily horse-race political coverage and “inside baseball” for political junkies, Kaufman says. What editorial changes may be coming to Politico remains to be seen, says Jonathan Kaufman, director of the School of Journalism. Journalism students who are women of color are more likely to face harassment, Northeastern study finds read more
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